Have you ever seen a movie or heard a song that’s so good, that you wish you could go back and experience it again? Sometimes you do get the chance to go back and experience the original again—and sometimes it really is as good as you remember. Other times, though, it’s not. That’s because the thing that made something great was how unique and original it was at the time.
The best way to succeed is to be original. Think about how music and movie remakes and sequels are never as good as the original. The idea of a sequel is to embrace what makes the original so great, then make it even better! But often the more people try to replicate the original, the worse it gets. There’s no better example of this than The Godfather III. The first two movies were iconic, but when the third came out… well let’s just say it wasn’t what we were expecting—or hoping for. For many viewers, it just didn’t fit or feel right.
It’s because the original always has something special that makes it stand out—a story worth telling again and again, or a message that resonates with us all. And when you try to remake something that was so good at being itself in the first place, it’s just never going to measure up.
Why Own Unique is part of The EPM Core Four
One of our core four values is to “ Own Unique”. Or embrace what makes YOU unique and stand out from everyone else in the industry. It helps us find solutions that others have yet to discover, and when we are serving our consumers, we have to keep this in mind as well. The fact is that if your brand is not unique and original—it’s hard for anyone to care about it, or believe in it. The trick is having an authentic, original perspective that sets you apart from the rest of the crowd.
If you want your business to stand out, you can’t try to be the next [insert competitor here]. Instead, embrace what makes your business different—and then take it one step further. Figure out how you can serve their needs in a way that hasn’t been met. Getting really clear on your mission, vision, and values and refining how they inform the way you work with customers or interact with employees is an anchor for all decisions going forward.
Owning unique means we push ourselves every day, reflect, adjust, evolve, and keep going. It means we are regularly assessing our performance and taking steps to clarify who we are, what we want, how we want to share it with the world, what we can grow from, and what we want to leave behind as our legacy.